> For the complete documentation index, see [llms.txt](https://docs.fortuna.cc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.fortuna.cc/introduction.md).

# Introduction

## The credibility engine for financial influence

Fortuna turns public market commentary into auditable track records. This page consolidates the product logic spec, Product Outline v3, and the business model into a single reference for the team.

Fortuna has one job: **turn public market commentary into auditable track records.**

Fortuna scrapes and monitors social media at scale — starting with X/Twitter — extracts concrete, testable market claims ("theses") from public commentary, links each thesis to the market that best expresses it, locks in the price at the moment of publication, and backtests every source's conviction against real outcomes.

The result is an **entity-level reputation layer**. Before a user acts on any market idea, Fortuna answers one question: *has this person or source historically been useful when making this kind of claim?*

Core principle

Every market-moving claim should have a measurable track record.

#### The single-URL flow

* **Reads the source** and pulls out the speaker, the publish date, and the actual tradeable ideas inside it.
* **Researches each idea**, comparing candidate instruments side-by-side, and picks the best way to express the trade.
* **Posts the trade with the price locked at publication time** — so P\&L measures the author's call, not Fortuna's reaction speed.

Most market commentary lives in places that aren't trading platforms — tweets, podcasts, newsletters, livestreams. The gap between "I heard a good idea" and "I have a position" is hours of work. Fortuna closes that gap to seconds, and gives every idea a public, auditable track record.

### The problem

Crypto Twitter and the finfluencer industry have been extracting maximum value from their audiences, often using followers as exit liquidity. KOLs promote tokens for undisclosed allocation or payment. Occasional exposés by on-chain investigators (Coffeezilla, ZachXBT, Lookonchain) or platforms like Arkham reveal only the tip of the iceberg — and rarely reach the followers who need them.

Meanwhile, social influence increasingly moves tradable markets. The distance between a post and a price has collapsed, yet market participants still consume that influence with no reliable record of whether the speaker is accurate, conflicted, useful, or late. Existing analytics platforms are asset-first, wallet-first, or sentiment-first; none link social conviction to backtested market outcomes at the entity level.

**The accountability layer for financial influence does not exist. Fortuna builds it.**

***

*© 2026 Fortuna. All rights reserved.*